On January 15, 2025, The Soaltee in Kathmandu will host the prestigious Everest Tourism Award, an event dedicated to promoting tourism, art, and culture as part of a broader campaign to build a prosperous Nepal. The event will begin at 2 PM and will celebrate the rich cultural diversity of Nepal and its global connections.

The theme for this year’s event, “Campaign to Promote Tourism, Art, and Culture: Our Contribution to Building a Prosperous Nepal,” highlights the importance of sustainable tourism in preserving the Himalayan region. Additionally, the slogan “Our Campaign to Save Himalayans for Sustainable Tourism” emphasizes the need for responsible tourism that benefits both the environment and local communities.

The Everest Tourism Award has attracted participation from multiple countries, symbolized by the display of flags from nations such as the USA, Canada, France, Japan, India, China, South Korea, the Maldives, South Africa, and the UAE. This global representation showcases Nepal’s growing prominence on the world stage as a hub for cultural exchange and tourism.

‘The event will feature vibrant cultural performances, including traditional dances and music from various regions of Nepal, further promoting the country’s rich heritage. Through these artistic displays, the award ceremony aims to foster a deeper appreciation of Nepal’s cultural treasures and strengthen its ties with the global community’ Satyakala Lama, Director of AMS Entertainment said ‘As Nepal continues to promote sustainable tourism and cultural preservation, the Everest Tourism Award 2025 will serve as a vital platform to recognize and honor contributions toward these efforts she . The event is expected to draw notable guests, including international dignitaries, cultural ambassadors, and key stakeholders in the tourism industry’.